The six-year contract will make the supplier the exclusive provider of instant scratch games to the lottery, following more three decades of working together. Under the terms of the deal, Scientific Games will supply additional services such as analytics, insights and marketing – with the option being open of renewing the contract for an additional four years.
South Dakota Lottery executive director Norm Lingle said: “We’ve created great momentum with our instant game performance through our long-term partnership with Scientific Games to benefit important programs in our state.”
“Our teams look forward to continued collaboration on the design and marketing of quality, secure, high-performance games that entertain South Dakota players.”
Scientific Games president, Americas and global instant products John Schulz added: “We are honored to be named the sole provider of South Dakota Lottery scratch games and will continue to support the Lottery in its mission to provide funding for vital state programs,”
“We are focused on using our world-leading industry analytics and insights to innovate new products for the South Dakota Lottery to help achieve responsible growth.”
Scientific Games is the former lottery services division of the business now known as Light & Wonder, which span its lottery arm off to private equity firm, Brookfield Partners.
This is the latest in a series of contract extensions in the last few months, most recently agreeing to new terms with the Latvian and Ecuadorian lotteries.
Original article: https://igamingbusiness.com/lottery/scientific-games-to-provide-instant-games-to-south-dakota-lottery/
