SiS said the extension with Germany’s leading horse racing betting broker provides it with continued access to premium content from across retail and online channels.
Major German races, including Hamburg’s famous Deutsches Derby, will be made available to SiS’s partners worldwide.
Conall McSorley, SiS’s head of international horse racing, said: “We have established a strong relationship with the German Tote, and we are delighted to extend our partnership over the long-term.
“Our racing portfolio is of the highest quality, and we believe that our customers will enjoy the top-quality action we can continue to provide them with from Germany.”
The extension with German Tote adds to SiS’s content from over 170 racecourses and tracks from five continents, including meetings from Europe, Africa, Latin America and the US.
Riko Luiking, managing director at German Tote, said: “It’s great to have secured this agreement for the long-term across online and retail, as it helps to showcase German racing to a huge international audience.
“We look forward to continuing to work together, providing excellent, competitive entertainment around the clock.”
Earlier this month, SiS announced it had struck a deal with Media System Technologies (MST) to distribute the Italian Gallop Derby to operators in the UK and Ireland for the first time. It has also agreed sponsorship deals with leading races in Argentina and Chile in recent weeks.
Original article: https://igamingbusiness.com/sports-betting/horse-racing/sis-extends-german-tote-content-deal/
