The agreement runs from 2024 to 2033, with Sportradar being appointed as part of a wider consortium in Taiwan.
The consortium secured the third Sports Lottery Licence from the Taiwan government’s Sports Administration in December 2022. It also includes ADATA Technology as licence holder, Taiwan Sports Lottery Company as the operator and China Trust Bank.
Sportradar will roll out its Orako end-to-end sportsbook and player account management solution across over 2,600 retail outlets in Taiwan. Orako will also be implemented across online and mobile channels as part of an omnichannel approach.
Orako also includes managed trading services, pre-match and live data and odds, audio-visual streaming and marketing services.
The wider agreement covers the delivery of required equipment across all retail stores. This includes customised lottery terminals and printers, as well as digital multimedia displays to provide live sports and betting information.
In addition, Sportradar has established a local team in Taipei to provide operational support.
Redefining sports betting experience in Taiwan
“Our experience working with government-run lotteries around the world, coupled with our innovative technology and end-to-end Orako solution means Sportradar is well-placed to operate as part of a successful consortium for the Taiwan Sports Lottery,” Sportradar CEO Carsten Koerl said.
“We’re able to bring the full range of betting services to deliver a high-quality and consistent experience for people playing the games. This is whether they’re in retail outlets, playing via the internet or on their mobile devices.”
Taiwan Sports Lottery Company president Ted Lin, added: “Our aim is to redefine the sports betting experience. Sportradar has a full suite of technological solutions to help us achieve that.
“With a proven track record of working with established lottery providers globally, we look forward to harnessing the synergies with Sportradar to transform the sports betting landscape in Taiwan.”
Original article: https://igamingbusiness.com/sports-betting/sportradar-to-power-taiwan-sports-lottery/
