The deal is set out as an extension to an existing, 11-year long relationship with the FA.
Under the agreement, Stats Perform will use its Opta Analytics insights to track expected goals, expected assists and defensive coverage during top-ranking women’s matches.
The Women’s Super League will also use the Opta data across its digital channels to showcase individual player performance insights, while its media team will be given access to Stats Perform’s editorial and research staff to increase fan engagement.
“We are absolutely delighted to have extended our relationship with the FA, which has culminated in Stats Perform becoming the Official Data Provider of the Barclays FA Women’s Super League,” said Alex Rice, chief rights officer of Stats Perform.
“I am looking forward to working closely with the FA in helping them achieve their key goals in developing women’s football, both on and off the field, for the next three years.”
In addition, Stats Perform will support the FA’s Performance Analysis department to monitor England players and foresee potential opposition.
“We’re delighted to be extending our long-term relationship with Stats Perform as we head into the biggest Barclays FA Women’s Super League season ever,” said Kathryn Swarbrick, director of marketing and commercial at the FA.
“The women’s game continues to make strides in the right direction and having a recognised and respected data partner is another sign of the professionalism of our game and demonstrates that we want to continue setting the bar higher.”
Last month, Stats Perform extended its data partnership with the media division of Dutch football’s top tier Eredivisie, Eredivisie Media & Marketing CV.
Original article: https://igamingbusiness.com/stats-perform-extends-fa-partnership-with-womens-super-league/
