Under the five-year deal, Stats Perform will capture data from over 800 LaLiga matches per season and distribute them to licensed global broadcasters, sponsors, publishers, fantasy providers, sportsbooks and the leagues’ own digital platforms.
Stats Perform’s Opta data will power content across LaLiga’s broadcast, digital and social platforms, including AI-powered advanced analytics and predictions while the Opta-powered PressBox Graphics platform will be used to create new visual assets.
In addition, Stats Perform will retain the right to distribute live video streams of LaLiga games to licensed sportsbooks in international markets via its recently up graded ‘Bet LiveStreams’ service.
LaLiga joins Italy’s Serie A, France’s Ligue 1 and over 60 other football competitions in the Bet LiveStreams portfolio.
“The new deal demonstrates LaLiga’s commitment to growing its global appeal and providing a best-in-class experience for their fans,” Stats Perform’s chief commercial officer Alex Rice said. “We’re delighted and proud to be able to continue to bring such a high level of sports entertainment to our global media and betting partners and their customers.”
LaLiga’s audio visual director Melcior Sole added: “Stats Perform’s unrivalled collection expertise, distribution and famous Opta brand means quality experiences for LaLiga fans and bettors.
“Their focus on innovation and AI will shed new light and tell new stories about how we play, immersing our local and global audiences more deeply in the game. Stats Perform is the perfect partner for a forward-thinking league like us.”
Original article: https://igamingbusiness.com/sports-betting/stats-perform-pens-long-term-extension-with-spains-la-liga/
