Svenska Spel joins Kindred in releasing data on how much of their revenue relates to low-risk players.
Svenska Spel said its low-risk or “healthy” revenue had increased by 1% from Q1, on various measures to increase player protection. The data does not include its retail Casino Cosmopol player base.
Risk analysis technology categorises high-risk players
Its in-house analysis tool Playscan is used to assess player risks and categorise them based on their gambling habits. This data was used to determine how much revenue was earned from low versus high-risk players.
Playscan, developed in collaboration with problem gambling tool developer Sustainable Interaction, is designed to help customers keep track of their habits and detect risky behaviours early on.
Via the tool Svenska Spel has sought to reduce harm levels among players showing potential problem gambling risks.
Upon detecting risky behaviours, the operator said it has taken various steps to communicate with players and introduce gambling restrictions where necessary.
During the six months to 30 June 2024, Svenska Spel said 2% of its online customer base was contacted after displaying risky behaviours. Of the 49,000 players contacted, almost 17% took a break of up to six months from gambling on the site. On average these users reduced their deposits by 50% after being flagged.
“As we have strengthened gambling responsibility measures, the percentage of healthy revenue has continuously increased during the year,” Svenska Spelpresident and CEO Anna Johnson said.
“I hope that more gambling companies with a licence in Sweden start reporting this key figure in a reliable way.”
Kindred’s data uses a different methodology
Kindred Group began publishing high-risk player revenue data in 2021 and has released quarterly updates since.
Its Q2 report revealed 3% of revenue came from “high-risk players”, however Kindred’s methodology differs from Svenska Spel as the data is based on players that self-exclude for six months or longer.
When it launched the initiative in Q2 2021, around 4.3% of group revenue came from harmful play.
Original article: https://igamingbusiness.com/sustainable-gambling/responsible-gambling/svenska-spel-healthy-revenue-share/
