TLCBet will continue to serve as the team’s official Asia betting partner, with the club also gaining access to exclusive content, offers and experiences from the operator.
Sevilla will also work with TLCBet to promote Sevilla across the Far East and China, where the club is seeking to expand its presence.
“In keeping with Sevilla FC’s grand project of international growth, it’s vital for us to couple our brand with growing, innovative companies like TLCBet,” the club’s general manager Jorge Paradela said.
“This enduring Asia betting partner deal marks another important step for our club and another key building block internationally, even against the challenging economic backdrop which is facing many elite clubs across the planet.”
TLCBet added: “We’re thrilled to bolster our ongoing association with one of the most decorated European sides of recent times in Sevilla.
“Working alongside a club that boasts such a track record of sustained success at the elite level underscores our ongoing commitment to growing Spanish La Liga followers.”
As the deal is focused on Asia, it in line with new laws in Spain, with the country having introduced a ban on sports clubs striking advertising deals with gambling operators.
Clubs were forced to end Spanish-facing deals at the end of the 2020-21 season and banned from agreeing new partnerships.
Original article: https://igamingbusiness.com/tlcbet-renews-asian-partnership-with-laligas-sevilla/
