Trucco will oversee all marketing activities and support Videoslots’ wider growth strategy, including expansion in Spain, Italy and Latin America.
An industry veteran with 16 years’ experience, Trucco was most recently managing director Europe of GGpoker at NSUS Group.
Prior to this, Trucco worked at The Stars Group, now part of Flutter Entertainment, for five-and-a-half years. He served in senior roles such as associate director for international marketing, leading acquisition efforts for PokerStars and PokerStars Casino.
Trucco also had a spell as gaming director at the Gala Coral Group and general manager for CasinoItalia. In addition, he worked in a number of Italian-focused management positions at Everest Gaming.
“It is an honour to be appointed CMO at one of the industry’s best operators,” Trucco said. “My role is to raise Videoslots’ exposure to the growing number of online casino players who demand a superior product and great customer service.
“I’ll make the best use of my experience and creativity, with the intention of bolstering Videoslots across many markets globally.”
Videoslots’ deputy chief executive Ulle Skottling added: “The role of CMO is a vital part of any business. We believe we are in good hands with Marco at the helm.
“Marco has nearly two decades worth of experience, working in various parts of Europe and his understanding of the sector fits in perfectly with our ambitions.”
Expansion plans
The appointment comes after Videoslots last month announced that it will launch its online casino in Ontario. The expansion was made possible after the brand secured a new licence in the Canadian province.
Videoslots will enter the Ontario market alongside sister brand Mr Vegas.
This came in the wake of a regulatory blow in Great Britain. Videoslots was ordered to pay £2.0m over a series of social responsibility and anti-money laundering (AML) failures.
Social responsibility failures included not ensuring customers displaying risk behaviours were identified as potentially experiencing harm. This was because responsible gambling reviews were not undertaken as early, or as well, as they should have been.
Videoslots also failed to identify whether a customer was at risk of harm. It was also noted how customers showing indicators of harm continued to gamble significant amounts.
AML failures included Videoslots not implementing its risk-based processes appropriately due to delays in conducting the required action. Videoslots also failed to fulfil elements of customer due diligence as early as intended.
In addition, the regulator said the operator did not have sufficient AML analysts to process data or undertake AML account reviews.
Original article: https://igamingbusiness.com/people/people-moves/videoslots-brings-in-trucco-as-chief-marketing-officer/
