Focused on its business-to-consumer (B2C) activities, the new strategy will launch in the second quarter of the 2023 calendar year and, according to Webis, will have a “significant” impact on business.
The roll-out will follow a number of test marketing campaigns, with Webis non-executive chairman Denham Eke saying the group was particularly encouraged by the growth in its B2C division, where it experienced a consistent increase in the prior years’ levels of wagers placed.
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Original article: https://igamingbusiness.com/finance/half-year-results/webis-expects-significant-trading-improvement-with-new-marketing-strategy/
