Bettorify represents the first investment for Xanada of the current year. During 2024, Xanada invested approximately $9 million (£7.2 million/€8.6 million) across eight other projects.
Located in San José in Costa Rica, Bettorify is a software developer and platform supplier led by CEO Hanna Rai. Bettorify provides both white-label and turnkey solutions to its clients in Asia.
Detailing the new investment on LinkedIn, Xanada said Bettorify is “revolutionising” localised igaming solutions. It highlighted Bettorify’s native payment systems and regionally focused games portfolio, as well as an understanding of local markets.
Xanada CEO Vladimir Malakchi made similar comments, referencing Bettorify’s ability to support the “under-served” Asia region.
“Bettorify offers a compelling answer to the growing demand for localised solutions in Asia’s igaming market,” he said. “This remains one of the most dynamic and under-served regions globally.
“Their approach to building deeply and customised platforms for local audiences is both innovative and necessary.”
“Pivotal” moment for Bettorify
Bettorify CEO Rai also spoke positively about the investment. She said together with Xanada, the provider aims to set a new standard for igaming.
“Our collaboration with Xanada marks a pivotal moment for Bettorify,” Rai said. “Their strategic guidance and support will help us accelerate our growth, expand our footprint across Asia and continue delivering unmatched platforms that operators and players love.”
Bettorify joins other partners on the Xanada portfolio. These include engagement specialist Promofy, retention solutions provider Gamixter and the Fidel Partners affiliate programme.
Original article: https://igamingbusiness.com/finance/xanada-expands-igaming-portfolio-bettorify/
