The deal will see Penn National’s Kambi-powered Barstool sportsbook become the exclusive sportsbook for Phoenix Raceway, which will see the operator gain access to Arizona’s sports betting market.
Barstool will promote Nascar betting odds across its platforms, as well as offering promotions for Arizona-based customers. It will also be featured prominently on Nascar’s social and digital channels.
Penn Interactive senior vice president Jon Kaplowitz said: “Barstool Sportsbook has proven itself to be a market leader in the jurisdictions where it has launched due to a combination of unique offers and a leading mobile experience.
Read the full story on iGB North America.
Original article: https://igamingbusiness.com/penn-national-gaming-announces-multi-year-nascar-partnership/
