FansUnite’s betting platform revenue sees record 433% growth in October

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ansUnite Entertainment said Thursday that its wholly-owned subsidiary McBookie closed out October with the highest increase in monthly revenue and gross margin in the company’s 10-year history.

The UK sportsbook set company records with triple-digit growth in multiple areas, led by a 433% increase in overall revenue compared to October 2019 and a total gross win of CAD 602,000 during the month. Much of the growth was attributed to the unveiling of McBookie’s live casino games and increased activity in sports betting which resulted in $7.3 million in total betting volume being placed during the month.

McBookie’s new Live Casino product, encompassing multiple tables and variations of blackjack, roulette and baccarat, all with live real dealers, garnered substantial interest from online bettors. During the month, casino betting volume or turnover was CAD 5.1 million, an increase of 460% as compared to October 2019. Gross win was CAD 197,000 a growth of 679% year-over-year.

As for the sports segment, McBookie added new features, including ‘bet builder‘, which enables online bettors to fully customize and build their bets across any number of markets, and instantly receive a price on their desired wager. The user-friendly feature combined with a full slate of English soccer fixtures and the Scottish National Soccer Team’s presence in the UEFA European Championship qualifiers, helped drive the company to higher financial results. During the month, sports betting turnover was CAD 2.2 million, an increase of 188% as compared to October 2019. Gross win was CAD 405,000, up 363% year-over-year.

“Despite the global pandemic, McBookie had a record-breaking month of growth in October and demonstrated how seasoned operators can not only pivot their business during challenging times but still produce results that propel their business to new heights,” said Scott Burton, CEO of FansUnite Entertainment. “With sports now starting to come back and new products in their casino offering, we have full faith that McBookie will establish themselves as the preeminent online betting platform in Scotland and expand their footprint throughout the highly sought after UK gambling industry.”

“We are very encouraged with the continued growth of the McBookie platform and continue to add new features to provide our customers with innovative solutions that will create a unique experience for them,” said Paul Petrie, founder and Director of McBookie. “With Serbia playing against Scotland in the European Championship Soccer Qualifiers, the US Masters beginning in two weeks and the Scottish Cup Final coming up in the next few months, sports are very much back in business and should see an increase in betting volume on our platform.”