B
toBet’s latest Industry Report “A product-centric vs player-centric approach; How player requirements are reshaping the iGaming landscape” seeks to address how the European market is reacting to an increased level of player requirements, how a tailored UX can be important for operators as they seek to retain customer loyalty, and also how a product-centric approach could be detrimental for licensees in the iGaming industry.
These aspects are analyzed in the context of the saturated European market where data-driven decision making is nowadays a must for operators and service providers alike. The industry report also emphasizes how a tailored experience will result in an increase for each player’s Lifetime Value (LTV), whilst guiding operators on key scenarios that they must address in order to gain a competitive advantage over their competition, amongst which:
- How they are responding to the player-driven market;
- How well do they know their customers;
- How loyal are their customers;
- Whether they have the technological means to provide a tailored betting experience in a truly interlinked omnichannel environment capable to adapt and include the latest technological and behavioural traits.
BtoBet’s “A product-centric vs player-centric approach” can be downloaded here.
Original article: https://www.yogonet.com/international//noticias/2020/11/24/55561-btobets-new-industry-report-brings-insights-on-player-lifetime-value-growth
