Bally’s enters Iowa’s mobile sportsbook market

B

ally’s Interactive, a division of Bally’s Corporation, launched its mobile sportsbook Bally Bet in Iowa.

Following last month’s launch of Bally Bet in Colorado, the launch expands the sports betting platform’s presence into its second state. Bally’s maintains its mobile sports betting skin in Iowa through its market access partnership with Elite Casino Resorts, which owns Grand Falls, Rhythm City, and Riverside Casino and Golf Resorts.

Bally Bet includes, among other things, betting options for all major sports, exclusive in-app parlay games, and integrated social features.

Besides, Bally Bet users are able to earn points betting on sports that they can redeem for gaming, dining, retail, and other amenities at all of Bally’s casinos nationwide via the company’s Bally Rewards loyalty program.

The expansion also provides Bally’s with additional exposure on Sinclair Broadcast Group‘s local CBS and Fox television affiliates in Iowa.

Adi Dhandhania, Bally’s Corporation’s Senior Vice President, Strategy and Interactive noted: “We are very excited to have achieved yet another milestone with the expansion of our mobile sports betting platform in Iowa. As a state that has embraced legalized sports betting since 2019, Iowa was an attractive market for Bally Bet. We look forward to integrating Bally’s into Sinclair’s broadcast and digital programming in Iowa, providing Iowa sports fans with an engaging and creative sports betting experience, and continuing our work towards solidifying Bally’s as a leading retail sportsbook brand with the third greatest reach in terms of U.S. legalized market access.”

The Iowa beta launch, similar to the Colorado launch, will focus on the deployment, testing, and refinement of the Bally Bet app. Bally’s Interactive intends to launch the Bally Bet mobile sportsbooks in two additional markets in 2021, with subsequent launches set to occur in 2022. The Bally Bet app is now available for download in Iowa and Colorado on both iOS and Android. I is also accessible via desktop at www.ballybet.com.