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ports gambling arm of Wynn Resorts, WynnBET, has entered the Colorado wagering arena via a multi-year sponsorship agreement with the Rockies.
Features for WynnBET customers will include “memorable moments” such as throwing out the first pitch. The app’s ‘Spin Wheel’ will provide opportunities to win game tickets, and other prizes will include a trip to Wynn Las Vegas.
Fans attending home games at Coors Field will see rotating WynnBET signage and branding behind home plate as well as on the main video boards in left field (pregame and in-game). The partnership also includes several digital assets integrating WynnBET branding into the Rockies’ social media accounts and team portal through the MLB Ballpark app as well as significant advertising presence on Rockies.com.
WynnBET is currently available in Colorado, New Jersey, Michigan, Indiana, Virginia, and Tennessee. The Rockies are its second MLB partnership, joining the Cincinnati Reds.
Craig Billings, WynnBET CEO told The Denver Post: “Our strategy as a company is to build partnerships and customer relationships that are enduring. We view the Rockies as a multi-year opportunity to engage regularly with fans.”
Walker Monfort, Rockies vice president of corporate sponsorships noted: “WynnBET is widely regarded as one of the premier sports betting operators in the country and we are incredibly excited to join forces to bring fans throughout the Rocky Mountain Region new and exciting ways to engage with Rockies baseball.”
Denver-based teams have been acquiring gambling sponsorships since the state opened for business on May 1, 2020. The Rockies have deals with WynnBet, DraftKings, and BetFred, the Broncos with BetMGM, FanDuel, and BetFred, and the Avalanche/Nuggets with PointsBet.
“Our first step was to go out and make sure we had the ability to get into various markets and we set out to launch in those states. We have a litany of product enhancements that we’ll be bringing to market ahead of the NFL season. As each new state comes on, I’m confident in our ability to compete,” Billings added.
By the time the NFL season starts in September, Billings said WynnBET will have a “host of customer-centric product features with very unique promotions and features.”
“That’s the same size as the commercial casino business in this country,” he said. “It does feel like hyper-growth. Everybody is scrambling to achieve their market position.”
Original article: https://www.yogonet.com/international//noticias/2021/07/08/58311-wynnbet-enters-colorados-sports-betting-market-with-mlbs-rockies
