B
etting operator BetMGM is partnering with digital news network Cheddar News to launch Cheddar Bets, both companies announced on Monday.
The program will run on a weekly basis, “offering a first-of-its-kind exploration of the intersection of sports betting and financial markets,” described the companies in a statement. The agreement also establishes BetMGM as the “Exclusive Sports Betting Partner of Cheddar News”.
“Together in partnership with BetMGM, Cheddar Bets will dive deep into the world of sports betting and its effect on sports, technology, financial markets, regulations and more, all while highlighting the community that has changed the game and continues to drive the sports betting industry forward,” said Liam Roecklein, SVP & General Manager of Cheddar News.
The program will air on Thursdays at 4:30 p.m. ET on Cheddar News and will be broadcasted from a custom-built BetMGM studio in New York. It is set to premiere on August 19th.
“Cheddar News is focused on what’s next in the worlds of tech, science, innovation, and reaching the modern and always-online news consumer,” remarked Roecklein.
Cheddar Bets is expected to feature weekly sports calendar as seen through the lens of sports betting while also assessing its impact on Wall Street. It is also set to provide “insider access to behind-the-book intel” from BetMGM’s oddsmakers, both companies report.
Matt Prevost, Chief Revenue Officer of BetMGM, said: “As BetMGM continues to invest in innovative sports betting content, we’ve found a great partner in Cheddar News. Through Cheddar Bets we’ll provide informative and entertaining programming to engage news audiences.”
Cheddar News is a digital-first news network that provides “in-depth reporting and updates on trending stories in tech, innovation, business, politics, media, entertainment and culture.”
Owned and operated by Altice USA, Cheddar News is part of the Altice News group and is available on Hulu, YouTube TV, Pluto and Samsung TV+, as well as major cable systems like Optimum and Spectrum.
Original article: https://www.yogonet.com/international//noticias/2021/08/03/58634-betmgm-to-launch-sports-betting-business-show-with-cheddar-news
