DraftKings gets exclusive NFL’s sportsbook data via supplier deal with Genius Sports

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enius Sports announced on Thursday a new supplier multi-year sports data agreement with DraftKings to provide its full range of official sportsbook data and content and fan engagement solutions, including a complete suite of NFL-related products.

According to the company, this agreement with DraftKings signifies the international adoption of official sports data across the sports ecosystem.

“Being selected by DraftKings, one of the most prolific sportsbook brands in the U.S., is another historic achievement for Genius Sports,” said Mark Locke, CEO at Genius Sports.

As part of the agreement, DraftKings will leverage Genius Sports’ technology to help power “immersive and personalized” live experiences. Moreover, DraftKings will gain access to Genius Sports’ proprietary, official data and live video feeds, including its official NFL data products, dynamic content and player acquisition and retention solutions.

“This partnership reinforces our commitment to official sports data and demonstrates its intrinsic value in helping our sportsbook partners stand out from the competition. Our data, trading, streaming and marketing services deliver a complete set of sportsbook solutions that are backed by the largest leagues in world sports, including the NFL,” added Locke.

By reaching this agreement, DraftKings will become one of the first betting operators to implement Genius Sport’s full NFL offering and will also expand its official sports data portfolio from other leagues such as the English Premier League, Liga MX and Nascar, allowing users to wager on these competitions.

“Our customers are at the forefront of all we do and we are always working to better their experience and our products,” said Ezra Kucharz, Chief Business Officer, DraftKings.

The partnership also allows DraftKing to deploy Genius Sports and Sportcast’s BetBuilder, a fully automated single-game parlay solution for the NFL, NBA, NHL, MLB and major soccer competitions.

“The mutually beneficial terms of this agreement allow us to leverage Genius’ technology for years to come. We are excited to expand on the capabilities of our products and provide new and exciting features for our customers like single-game parlays, while having confidence in the integrity of the data we utilize to fuel our offerings,” added Kucharz.

“We have invested heavily to ensure that our official data is the fastest, richest and most accurate available, and are committed to continued innovation,” commented Christopher Halpin, NFL Chief Strategy & Growth Officer. “With Genius, DraftKings and the NFL working together on official sports data, we will help create a highly engaging, secure and sustainable sports betting environment for fans to enjoy.”