S
ports betting supplier Sportradar and FanDuel Group announced on Thursday an extension of their existing partnership, which makes Sportradar the chosen data or odds supplier for US sports to FanDuel Group through 2028. The deal reinforces Sportradar’s stature as the preferred data and odds supplier for US sports, including the NBA, MLB, and the NHL, in the US market.
Under the terms of the agreement, Sportradar will provide the FanDuel Sportsbook with access to its suite of betting products, including complete pre-match betting services, live betting services, and betting entertainment tools, which include live match trackers and betting widgets.
This expanded partnership with Sportradar will enhance the In-Play betting experience for FanDuel Sportsbook customers. In-Play betting is close to 50% of the FanDuel Sportsbook’s handle with the most popular markets being moneyline and spread.
Carsten Koerl, Global CEO at Sportradar, said: “With FanDuel being the leading US sportsbook, this deal further underscores Sportradar’s position as the data and odds supplier of choice for US sports, including the NBA, MLB, and the NHL. Both Sportradar and FanDuel have established market-leading positions through investment in innovation and cutting-edge products and services and this expanded agreement enables us to work together to further evolve FanDuel’s offering, particularly in areas like in-play betting. We’re looking forward to deeper integration with the FanDuel team to continue building on the success we’ve had together thus far.”
Niall Connell, Sportsbook General Manager at FanDuel Group, commented: “Low latency live data is the essential fuel for our proprietary trading models to deliver a quality in-play betting experience to our customers. Sportradar’s data powers our in-house models allowing us to offer a large number of in-game betting markets and it’s the collaborative nature of our partnership that will evolve FanDuel’s in-play product offering in the years to come.”
Original article: https://www.yogonet.com/international//noticias/2021/08/23/58932-fanduel-and-sportradar-extend-their-partnership-through-2028
