White Hat Gaming creates new casino content division for the US

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aming platform provider White Hat Gaming announced Wednesday the creation of a new casino content division called White Hat Studios, which will make some of Europe’s lots, jackpots and RNG table content available to the American market for the first time. 

Additionally, it will offer instant-win titles, with a roadmap that will deliver new games and jackpot mechanics. 

This new division comes along after the announcement of Blueprint Gaming’s catalogue of games and RGS for the US market being purchased by White Hat Gaming three weeks ago. 

White Hat Studios is separate to White Hat Gaming’s PAM business and is led by a commercial and operations team that combines experience from gaming suppliers such as NetEnt and Novomatic. 

The division will go live with its first operators in the first quarter of 2022, with planned state launches next year in Connecticut, Michigan, New Jersey, Pennsylvania and West Virginia. 

Operators in these states can also expect to benefit from promotional tools, localized slot and table content specifically designed for US players, as well as the ability to offer bespoke operator-branded slots and table content.

In an official press release, Andy Whitworth, Chief Commercial Officer at White Hat Gaming, spoke about White Hat Studios and said: “We are delighted at the incredibly positive and enthusiastic response from operators to this new venture. We are moving at record pace and are excited to be able to offer content from one of Europe’s number-one suppliers to the US market for the first time.

“We cannot wait to offer our players top titles such as Eye of Horus and Ted, alongside Europe’s most popular jackpot product.”