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ush Street Interactive announced Wednesday that, as of this month, it will premiere city-specific sports betting audio and video podcasts across the U.S. for BetRivers and PlaySugarHouse brands.
These locally-focused sports betting “CityCasts” will air on weekdays on multiple platforms to deliver news, analysis and insights to help sports bettors make more informed wagering decisions.
Featuring sports betting experts, CityCasts takes an in-depth look into local teams, players and schedules. The host, along with BetRivers and PlaySugarHouse bookmakers, set the stage for the day’s most important sporting events with local sports betting content “that informs and entertains the growing number of Americans betting on sports”, as the company described.
RSI’s CityCasts are currently live in:
Rush Street Interactive (NYSI $RSI) Launches Innovative Hyper-Local Sports Betting “CityCasts™,” Around The U.S. For Its BetRivers And PlaySugarHouse Sportsbook Brands https://t.co/PCzxNTDe4t
— Rush Street Interactive (@RSInteractive_) September 15, 2021
The company explained that “each CityCast selectively sources area talent and production staff to ensure a local lens for each city’s content”. Now live in Chicago, Detroit, Pittsburgh and Philadelphia, CityCasts will soon launch in the coming weeks for New York, Denver, Washington D.C., and Los Angeles, with other markets potentially to come in the future.
The new BetRivers podcast series is produced locally in each city five days each week and available in both audio and video formats across multiple platforms, including Home | BetRivers Blog, VSiN’s website, iHeart Media, Apple Podcasts, Spotify and others. In it, “local talent highlights what is happening in their city, sharing expert tips and predictions across the NFL, NBA, NHL, MLB, college sports and special local events”.
In an official press release, CEO of RSI, Richard Schwartz, which operates BetRivers, spoke about CityCasts and said: “These CityCasts are locally focused, which is consistent with our strategy to offer our players Hometown Sportsbooks, and offer authentic and credible breakdowns specific to each host’s home market. The hosts’ expert analysis will assist BetRivers and PlaySugarHouse bettors in making knowledgeable sports betting decisions, whether they’re experienced or brand new to the action.”
Original article: https://www.yogonet.com/international//noticias/2021/09/16/59310-rsis-citycasts-city-specific-sports-betting-audiovisual-podcasts-expands-in-the-us
