T
ipico Sportsbook announced Monday a new NFL season-long partnership with the display screen network, TVM DOOH, which will integrate proprietary Tipico odds and brand marketing content onto hundreds of TVM-owned bar screens throughout Colorado and New Jersey.
This alliance will allow the two companies to deliver live odds across a variety of sports offerings, showcasing main money-line, spread and over/under markets, as well as player props, boosted odds and other real-time promotions.
TVM DOOH serves HQ, custom-made content and brand ads based on API integration, real time triggers and more. Its audience segmentation, including time of day, location, venue and more, will allow Tipico to target audiences through conversion tracking.
In an official press release, VP marketing for Tipico U.S., Keith Gormley, spoke about this new partnership and said: “We’re thrilled to partner with TVM DOOH to reach sports fans in two important markets for our brand. Real-time sports data and premium betting insights are at the core of our proprietary mobile sports betting product, and this partnership with TVM opens up a highly engaging channel to showcase our odds experience to future Tipico players.”
COO at TVM DOOH, Pedram Danesh, added: “Through this partnership with Tipico Sportsbook, we look to elevate the sports bar experience with exciting offers and live odds in the moments that matter most. We’ve seen Tipico grow in the New Jersey market, and we’re excited to help strengthen their brand position and launch in new regions like Colorado by digitally activating bar patrons. We expect a high level of audience engagement during the partnership, and we are excited to announce additional innovations throughout the football season.”
Original article: https://www.yogonet.com/international//noticias/2021/09/21/59387-tipico-integrates-onto-tvm-doohs-screens-in-an-nfl-season-long-partnership
