D
ay 2 of the iGB Live!/iGB Affiliate Amsterdam has had a consistent flow of iGaming and affiliate professionals participating in the first major in-person iGaming exposto go live since February 2020.
One of the highlights of the co-located expos is the in-depth educational esports feature which has been designed to help operators benefit from this global phenomenon, which is generating annual betting revenues estimated to be worth $13 billion.
Featuring Rkykan Hart, also known kask Prodigal Son, the fighting game professional player, the feature provides expert insight delivered by Clarion Gaming partners, comprising analytics esports specialists Escharts, esports data provider Bayes, and payments provider Skinsback.
The feature also includes practical presentations covering topics including data in esports, how to deploy esports influencers as affiliates, payments and esports, as well as unravelling key viewership analytics with the goal of helping the iGB Live! audience to deepen their knowledge of esports betting and underline its credentials as a significant revenue stream.
Naomi Barton, Portfolio Director responsible for iGB Live!/iGB Affiliate Amsterdam said: “We have assembled sector experts to explain how the industry can engage with esports fans and identify what parts of the esports ecosystem are relevant to the betting market. It’s proving extremely popular with visitors who are hungry for practical insight delivered by experts.”
Original article: https://www.yogonet.com/international//noticias/2021/10/01/59559-esports-betting-takes-center-stage-on-day-2-of-igb-live-and-affiliate-amsterdam
