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ally’s Corporation has acquired user experience (UX) design and software development company Degree 53, announced the casino-entertainment giant on Thursday. The deal is expected to significantly innovate Bally’s integrated mobile platforms and enhance customer engagements. Financial terms of the acquisition have not been disclosed.
Degree 53 is a Manchester-based creative agency specialized in multi-channel website and personalized mobile app and software development for the online gambling and sports industries. By leveraging its technical and product expertise, Bally’s said it will advance its omni-channel offering, providing key functionality for integrating its various mobile platforms.
“We are delighted to welcome Degree 53 to the Bally’s family,” said Chief Operating Officer Adi Dhandhani, North America, Bally Interactive, the company’s digital division. “As we prepare to launch our Bally Bet 2.0 mobile sportsbook app early next year, we look forward to leveraging the Degree 53 team to develop our mobile sportsbook products and enhance our customers’ overall betting experience.”
Degree 53’s team offers a range of services, including sportsbook and casino mobile app and website development, complex system integration, data feed management, and API development. Its team of 54 design and technical experts will continue to operate out of its Manchester studio.
By delivering customized technology solutions, Degree 53 will enhance Bally’s diversified mobile platform, which includes integration to the Gamesys Group‘s player account management and iGaming solution, in addition to supporting key audience engagement initiatives with Monkey Knife Fight and SportCaller. Degree 53 will also support product development as part of Bally’s media partnership with Sinclair Broadcast Group.
“We have ambitious plans for our multi-faceted sports offering as we strive to appeal to new audiences across North America,” said Raja B-Sheikh, Senior Vice President of Sports Products for Bally Interactive. “The Degree 53 team arms us with a unique perspective and skillset that will further advance not only the core Bally Sports product, but also our ambitious plans for innovative and connected experiences.”
Founded in 2013, Degree 53 has worked with some of the largest companies in the betting and gaming industry, including Betfred, Scientific Games, FDJ Gaming Solutions, and Penn National. The company holds a Remote Gambling Software license from the UK Gambling Commission, allowing it to build and adapt gambling software for the UK licensed operators. The company is also an Associate Member of the European Lotteries.
The acquisition follows the completion on October 1 of Bally’s Corporation’s $2.7 billion merger with British online software development and gaming business Gamesys Group, a move also expected to expand the company’s omnichannel presence.
Original article: https://www.yogonet.com/international//noticias/2021/10/28/59950-ballys-acquires-ux-agency-degree-53-to-expand-mobile-omnichannel-presence
