The PGA TOUR and BetMGM announced Thursday a three-year extension through 2024 to its marketing and content relationship designating BetMGM as an Official Betting Operator of the PGA TOUR.
The two brands will work together to provide odds to fans via TOUR digital platforms. BetMGM will serve as the exclusive source for odds on the leaderboard and player pages on PGATOUR.COM and on TOURCast, the TOUR’s platform that allows fans to follow every shot from each group with a 3D rendering of the golf course.
By joining the TOUR’s Official Betting Operator program, BetMGM will have rights in the United States to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing BetMGM Sportsbook platforms to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets.
BetMGM has access to existing sponsor relationships with several members of the PGA TOUR, including Max Homa, Jimmy Walker, Kevin Na, Pat Perez, Ryan Moore, Joel Dahmen and Jason Kokrak.
In an official press release, Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming, said: “We look forward to working with BetMGM to integrate its advanced betting technologies for PGA TOUR fans on our digital platforms. Over the years, BetMGM has been a strong supporter of golf through sponsorship of various PGA TOUR players and tournaments. We are excited to continue the relationship.”
Matt Prevost, BetMGM Chief Revenue Officer added: “The PGA TOUR has been a fantastic partner and we look forward to continuing our relationship. In the last year we’ve seen an increase in our players betting on golf and are excited to now be the exclusive odds provider for PGATOUR.COM.”
Original article: https://www.yogonet.com/international/news/2021/12/16/60658-betmgm-extends-partnership-with-pga-tour-for-3-years-as-official-betting-operator
