SPORTFIVE and VBET, a sportsbook operator part of the SoftConstruct Group, announced Thursday the appointment of Laure Boulleau as the new VBET ambassador. This is the first time that a French female former soccer player is chosen to represent the brand.
Throughout this new agreement, VBET will rely on Boulleau’s knowledge and soccer analysis, as well as on her community of over 1.7 million subscribers on social media. Different betting-related activities such as contests and challenges will be suggested.
As the company has stated in an official release, “diversifying its speech by choosing Laure Boulleau” was key. VBET was the Official Partner of AS Monaco for a year before becoming the first partner of the program created by SportEasy and Puma to sponsor 100 amateur clubs in France.
Beyond her career in soccer as a French international and PSG player, the current football consultant “is the perfect embodiment of the VBET DNA”, the company noted.
In an official press release, Laure Boulleau commented on this new partnership and said: “I am very happy and honored to become the first women’s soccer betting ambassador with VBET. We’re in for a wonderful adventure with the teams. We share the same vision of premium content and the desire to engage our respective communities.”
David Ozararat, CEO of SoftConstruct France / VBET Group added: “Having Laure by our side was the only choice, and we are very proud to have such an exemplary female athlete as our ambassador, who’s recognized for her sharp analysis of matches at the highest level. Thanks to this partnership with Laure, we will soon be offering our players exclusive and innovative experiences.”
Laurent Moretti, Managing Director France of SPORTFIVE concluded: “We are very happy to have accompanied VBET in the choice of its new ambassador in order to diversify its sports coverage. Our final choice was Laure Boulleau, a former French international football consultant who perfectly embodies the VBET values and DNA.”
Original article: https://www.yogonet.com/international/news/2022/01/10/60869-softconstruct-39s-vbet-appoints-former-soccer-star-laure-bolleau-as-brand-ambassador
