FanDuel Group and Jon Rothstein, a college basketball insider for CBS Sports Network, announced Wednesday a multi-year partnership, designating FanDuel as his exclusive sports betting partner.
As part of the partnership, Rothstein will create unique content on his social channels, where he will discuss betting in conjunction with his college basketball coverage.
Rothstein will also appear as a frequent contributor on FanDuel’s digital shows and programming, contribute articles to FanDuel publications, and collaborate with FanDuel on custom offerings and promotions.
A Special Announcement. pic.twitter.com/uWFAVH10pu
— Jon Rothstein (@JonRothstein) January 27, 2022
As part of the partnership, FanDuel will also have access to Jon’s name and taglines, such as “We Sleep in May.” FanDuel and Rothstein will collaborate to create custom experiences for college basketball fans in the FanDuel Sportsbook app.
“I couldn’t be more excited to partner with FanDuel,” Rothstein said. “The digital media space has drastically changed in the last five years and I’ve been searching for the right opportunity to bring all of my content to one place — this is that opportunity. College basketball fans have an insatiable desire for content and I look forward to partnering with FanDuel to give them the best content that they can receive each and every day. There is no ceiling with this marriage and I can’t wait to get started.”
“Jon is an emerging talent with a passionate following, and we’re looking forward to working with him as we bring together sports betting and college basketball,” said Mike Raffensperger, CMO, FanDuel Group. “We’ll work together to customize the betting and basketball experience, taking things to the next level for college hoops fans.”
Rothstein is the newest member of FanDuel’s roster of exclusive sports betting talent and influencers headlined by Pat McAfee, including Jordan Spieth, Kenny Smith, Colin Cowherd, Charles Barkley, Cousin Sal, JJ Zachariason, Dr DisRespect, and Tim the Tat Man.
FanDuel has also formed exclusive sports betting partnerships with blue-chip media companies like Pat McAfee Inc., Audacy, Turner Sports, Volume, Bleacher Report, The Ringer, SportsGrid, Sinclair, and Minute Media. This is all in addition to FanDuel’s own sports betting and daily fantasy content offerings that includes numberFire, The Duel, an extensive podcast network with a total of seven podcasts, and More Ways to Win on TVG hosted by Lisa Kerney.
Original article: https://www.yogonet.com/international/news/2022/01/31/61166-fanduel-becomes-cbs-39-college-basketball-insider-jon-rothstein-39s-exclusive-sports-betting-partner
