Sportradar and Bowl Season announced last week a partnership designating Sportradar an official partner of Bowl Season, starting with the 2022-23 season.
Sportradar will act as an advisor to Bowl Season as the organization works through how to best enter the sports betting space in a thoughtful and responsible manner, as well as identify ways for Bowl Season to participate in the overall value chain through a variety of commercial opportunities. The agreement includes sponsorship of Bowl Season’s Annual Meeting with a focus on educating the organization’s membership on the rapidly evolving world of sports betting, as well as the opportunity to expand the scope to include Sportradar’s Integrity Services.
Sportradar x @BowlSeason.Today we announced a strategic partnership that designates Sportradar as an Official Partner of Bowl Season.
We will serve as a trusted advisor to Bowl Season as they determine how to best enter the sports betting space.
Learn more ⬇
— Sportradar (@Sportradar) March 4, 2022
Bowl Season is one of the longest running traditions in US sports, taking place in late December and running through New Year’s Day, and has been college football’s post-season for over 100 years.
“The new relationship reflects Sportradar’s continuous efforts to strengthen its college sports offering for its partners and customers,” stated the company in a press release. In 2021, Sportradar acquired the coaching, scouting, and analytics platform in collegiate sports, Synergy Sports, which has been a trusted provider to college teams since 2007. In the past year, Sportradar also struck integrity partnerships with multiple college athletic conferences, as well as launched the company’s Direct-to-Consumer OTT platform with a college sports partner.
Eduard Blonk, Sportradar Chief Commercial Officer.
“Millions of sports fans look forward to Bowl Season each year. We see untapped potential in the collegiate sports space, and this multi-faceted partnership will help the organization enhance an already exciting experience for their fans and reach a broader audience,” said Sportradar Chief Commercial Officer Eduard Blonk.
Nick Carparelli, Bowl Season Executive Director.
“Sportradar’s expertise in creating immersive experiences for sports fans is a perfect fit for Bowl Season,” commented Bowl Season Executive Director Nick Carparelli. “Sportradar will be a great resource to Bowl Season, playing a major role at our Annual Meeting this coming spring and educating our membership on their wide array of services. We’re thrilled to partner with Sportradar and look forward to working with them.”
Original article: https://www.yogonet.com/international/news/2022/03/10/61730-college-football-league-bowl-season-inks-sportradar-official-partner
