Rush Street Interactive (RSI) announced Tuesday it has signed New York sports broadcasting legend Mike Francesa to an exclusive brand and content deal with BetRivers and PlaySugarHouse.
Under the terms of this deal, Francesa will provide exclusive network and social media content for BetRivers, which was one of the first mobile sportsbooks to go live in New York in January, and PlaySugarHouse. He will be hosting a twice-a-week podcast series, as well as a series of digital videos that will appear on both brand’s various platforms. Francesa will also be appearing at select sporting events throughout the year, where he will create special “on the scene” videos for sports betting fans.
Radio Hall Famer Francesa spent over 30 years in New York sports radio, harvesting fans throughout the Tristate region. He co-hosted “Mike and the Mad Dog” program on WFAN, which was followed with another decade of ratings dominance with his “Mike’s On” program.
As the only sportscaster to ever win the Marconi Award as “Major Market Personality of the Year” more than once, Francesa is also widely recognized for his network television career, spending over a decade at CBS Sports as a studio analyst.
In an official press release, Francesa spoke about this new alliance and said: “I’m eager to begin a partnership with RSI. Joining the BetRivers team will allow me to share my passion for sports in a variety of new ways while at the same time providing valuable sports betting advice to fans in New York and in BetRivers and PlaySugarHouse markets throughout the country.”
Richard Schwartz, CEO of RSI, added: “We are thrilled to have Mike Francesa, the radio ‘King of New York’, join our BetRivers family of Brand Ambassadors. He is an icon in sports radio. We know our players will love his passionate personality and knowledge of sports which will make their betting experience on our platforms that much greater.”
Original article: https://www.yogonet.com/international/news/2022/03/22/61900-rsi-adds-new-york-sports-broadcasting-personality-mike-francesa-as-brand-ambassador
