Sports wagering monitoring company U.S. Integrity (USI) has announced the reception of strategic investment from gaming giant Las Vegas Sands. The investment is set to expand the firm’s sports betting regulatory and compliance services, according to a press release.
The tech and data-driven analytics company monitors for match-fixing, game manipulation, and other unethical or illegal sports betting-related activity for pro sports leagues and collegiate properties in the U.S., as well as licensed sports gaming operators and regulators.
The business said this new investment from Sands will enable it “to continue developing a unique regulatory technology platform” to service the needs of key stakeholders across both the online gaming and sports betting industry.
USI said it will provide its next-generation platform -which is designed to identify potentially problematic bets closer to real-time to ensure the integrity of sports- to teams, leagues, bookmakers and regulators “to enable proactive intervention.”
“U.S. Integrity’s mission is to help grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, and every sport,” said Matthew Holt, U.S. Integrity’s Chief Executive Officer.
The company provides customizable dashboards, which highlight anomalies and potentially suspicious wagering activity to professional sports properties, as well as sportsbook operators and gaming regulators.
“The strategic investment from Sands will help us expand our capabilities and develop new innovative products and services to bring transparency and peace of mind to our growing list of clients,” added the executive. The terms of the investment were not disclosed.
In addition to Sands, U.S. Integrity has also found support from other major players and investors including SeventySix Capital and the New York Angels. The company, which is based in Las Vegas and New York, announced earlier this month a partnership with PointsBet Canada, its first agreement with a client that has operations based outside the U.S. market.
The comprehensive partnership with the iGaming operator comes amid PointsBet’s recent expansion of its brand into the Canadian market, with PointsBet Canada launching its operations in the newly regulated market of Ontario on April 4.
USI is set to provide integrity monitoring services to PointsBet Canada via its proprietary dashboard, the company said at the time. “These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at U.S. Integrity,” commented Holt.
Original article: https://www.yogonet.com/international/news/2022/04/20/62309-sands-invests-in-sports-betting-monitoring-company-us-integrity
