Sports betting and digital gaming company BetMGM has been named Casino Operator of the Year at the EGR North America Awards 2022, the company announced on Wednesday. The awards ceremony, which celebrates excellence in North American online gaming, was held in New York City on Tuesday.
BetMGM says the industry honor follows a year of “tremendous growth” for the online entertainment company, a joint venture between casino and hospitality giant MGM Resort International and LSE-listed sports betting and gambling company Entain.
Based on EGR’s award criteria, Casino Operator of the Year is the operator that has dominated the sector through their global reach and quality of their product. Nominees for the award were judged on the originality of their product, the strength of the brand, and the innovations that set their offering apart from competitors.
“We are honored to be recognized by our peers as the Casino Operator of the Year,” said Adam Greenblatt, Chief Executive Officer, BetMGM. “With continued support from MGM Resorts and Entain, we are confident our casino product will continue setting the bar for years to come.”
Organizational growth, product quality, customer engagement, customer acquisition and retention strategies were also considered for the award. BetMGM was recognized for offering “the nation’s largest exclusive state-by-state in-house progressive jackpot network, a robust games and engagement tool portfolio, first-class partnerships and an omnichannel focus.”
“We spent the last year at BetMGM working to solidify our position at the top of the iGaming industry in North America,” commented Matthew Sunderland, Vice President of Gaming at BetMGM. “Our team is humbled to be recognized as the industry’s best and our success is a testament to our player-focused operational mindset.”
Founded in 2018, BetMGM is headquartered in New Jersey. It is the exclusive sports betting partner to MGM Resorts nationwide, both online and in MGM’s physical casinos in the US. It is also an online casino gaming and poker product, along with sister brands Borgata Online, Party Casino and Party Poker.
OH CANADA!
The #KingofSportsbooks is now LIVE in Ontario, and it’s yours to discover 👀 🇨🇦 pic.twitter.com/JzBqHj2UyS
— BetMGM 🦁 (@BetMGM) April 4, 2022
The MGM and Entain joint venture’s most recent launch was in Ontario, Canada. The province -the largest jurisdiction in the country and the first to begin taking bets in a legal private online gambling market- commended iGaming and online sports wagering operations earlier this month, on April 4.
BetMGM debuted in the province -its 23rd operational jurisdiction- on market launch. The brand jas established partnerships with Canadian athletes in an effort to strengthen brand awareness for the new market, including Hockey Hall of Fame member Wayne Gretzky and Edmonton Oilers captain Connor McDavid, set to appear in BetMGM’s marketing campaigns.
“Today marks a significant milestone for BetMGM and a momentous occasion for sports fans and online players in Ontario,” Greenblatt commented at the time. “We’re confident that customers in Canada will enjoy the unique, interactive and world-class experience that only BetMGM can provide.”
Original article: https://www.yogonet.com/international/news/2022/04/28/62403-betmgm-wins-casino-operator-of-the-year-award-in-new-york
