“In the era of Smart TVs, interactive overlays have become a hot topic,” added Agarwal. “Interactivity is great but how about direct, in-game, on-screen transacting involving a product where the price can change every second? This is single-screen sports betting, and this is what TAPPP’s platform has delivered, with more seamless transaction opportunities still to come.”
TAPPP will leverage the activity data from the first year of Pick&Go! to develop an enhanced free-to-play and real-money gaming platform in time for the 2023 MLR season, the business announced. The company is also in discussions “with several broadcasters and additional sportsbooks” to launch a similar interactive and transactional platform, with both real-time, single-screen sports betting and free-to-play contests in the second half of this year.
In April, TAPPP raised $10 million in a Series B funding round co-led by Accomplice and Verance Capital, further reports Axios. Participants included Stephen Pagliuca of the NBA’s Boston Celtics and Peter Tomozawa of the NHL’s Vegas Golden Knights and Seattle Sounders, along with ADvantage, Permit Ventures and Oakvale Capital.
Last month, TAPPP and its partner BetMGM announced an “aggressive expansion” of BetMGM’s gift card distribution network. The number of stores carrying BetMGM prepaid cards will roughly double from around 6,000 to more than 12,000 in the current quarter.
