Rush Street Interactive (RSI)‘s sportsbook brand RushBet announced Thursday it is expanding its existing exclusive partnership in Colombia with Spanish soccer league LaLiga throughout South America, for the next three seasons.
Last year, the company gained a foothold in the region by becoming the league’s exclusive wagering partner in Colombia in November 2021. Now that alliance is expanding even further through the continent. The deal provides RushBet with intellectual property rights for the league’s top two divisions, LaLiga Santander and LaLiga Smartbank. The rights include the use of team names, shields, players’ pictures and competition logos.
Additionally, RushBet gains access to ex-LaLiga players, known as ambassadors. Lucky RushBet sportsbook customers will have a chance to participate in exclusive experiences such as meet-and-greets with them, a press release explains. Further, RushBet will receive merchandise such as jerseys and balls from teams and offer them to customers at sports bars, branding events and other giveaways.
The arrangement between LaLiga and RushBet also includes the awarding of hospitality packages, known as “Money Can’t Buy Experiences,” to customers. They can win all-expenses-paid trips, VIP style, to high-profile games such as the El Clasico, Barcelona vs. Real Madrid.
The co-branding reaches into social media as the sportsbook and the league will have a presence together on each other’s accounts. This wide-ranging deal comes as LaLiga kicked off its schedule last weekend.
“The partnership illustrates RushBet’s strategy to grow its brand in the region by broadening the benefits available to customers in additional countries besides Colombia,” RushBet wrote.
It is also described by the company as “a way to support the LATAM (Latinamerica) players in LaLiga,” among them Rodrigo De Paul, Alejandro (Papu) Gómez and Ángel Correa of Argentina; Federico Valverde and Ronald Araujo of Uruguay; Vinicius, Militao and Casemiro of Brazil; Falcao García, Mojica and Jeison Murillo of Colombia, and Renato Tapia of Peru.
Valentin Birnstein, General Manager of RSI Colombia, said: “LaLiga is one of the most popular leagues across the globe, and we are thrilled to be able to bring our valued customers up close to this important league. We are committed to providing RushBet players with top-tier content and high-quality entertainment, and expanding our partnership with LaLiga helps to achieve those objectives.”
Oscar Mayo, Executive Director of LaLiga, added: “This newly expanded agreement will bring LaLiga even closer to our fans, sharing all the excitement and emotion that LaLiga has to offer. As our fans know we have played with passion for many years, now, we are thrilled to share all the adrenaline of LaLiga with RushBet’s customers in Colombia and other countries”.
Original article: https://www.yogonet.com/international/news/2022/08/16/63845-rsi-39s-rushbet-and-spanish-soccer-league-laliga-expand-exclusive-partnership-throughout-south-america
