Sports betting brand William Hill announced Thursday that it has become Aston Villa Football Club’s official in-stadium betting partner. The agreement covers the next two seasons and is expected to enhance the matchday experience for fans, with William Hill offering betting facilities inside the Premier League club’s Villa Park stadium.
The partnership will also provide further opportunities for Aston Villa fans over the next two seasons, says the sports betting operator, with supporters able to take advantage of exclusive offers and promotions from William Hill, including access to match tickets and club merchandise.
Liam McKee, William Hill Director of Media & UK Creative, said: “We’re thrilled to be teaming up with Aston Villa and to be delivering unrivaled retail betting experience, along with some exciting offers and opportunities to Villa supporters.”
“You can always count on Villa Park to provide a unique atmosphere and we look forward to adding to fans’ matchday experience over the next two seasons,” McKee added.
Nicola Ibbetson, Aston Villa Football Club Chief Commercial Officer, also commented: “William Hill is an industry leader, so we are naturally delighted to be welcoming them into Villa Park. As one of the world’s leading sports betting brands, their retail betting offering is set to enhance the matchday experience for Villa fans.”
Last month, the company signed a deal with Scottish pro soccer club Celtic FC and became the team’s official in-stadium betting partner as well, thus further growing its footprint in the United Kingdom.
Early in October, William Hill opened a new ‘state-of-the-art, digital-only’ shop in Leeds, UK. The company relaunched its Vicar Lane Venue with a grand opening ceremony attended by ex-Leeds and England goalkeeper Nigel Martyn, former Yorkshire and England cricketer Craig White and ex-Leeds Rhinos player Stevie Ward.
According to the company, the new betting shop ‘promises an unrivaled immersive and interactive betting experience not seen before.’ The transformed shop in Leeds will provide William Hill customers with a range of digital opportunities
Original article: https://www.yogonet.com/international/news/2022/12/23/65524-william-hill-becomes-aston-villa-39s-official-instadium-betting-partner
