FanDuel announced Monday the “Kick of Destiny,” a campaign featuring four-time Super Bowl Champion and five-time NFL Pro-Bowler Rob Gronkowski, who will attempt to kick a field goal during a live Super Bowl LVII television commercial.
Any customer who places a Super Bowl bet of five dollars or more on FanDuel will win a share of $10 million in free bets if Gronkowski kicks the field goal. The attention-grabbing move aims to extend the firm’s lead in the US sports betting market at this year’s Super Bowl, scheduled for Feb. 12.
Rob Gronkowski in FanDuel's campaign
FanDuel introduced the campaign with the first spot featuring Gronkowski returning to football for the Super Bowl, this time as a kicker during a commercial. The integrated campaign will follow his journey throughout the NFL playoffs, including his training with famous NFL kicker Adam Vinatieri, as he aims to win fans their share of $10 million in free FanDuel bets.
Andrew Sneyd, FanDuel Executive Vice President of Marketing, commented: “Whether it’s kick-off, a touchdown or an important play that will decide a season, FanDuel knows moments matter.”
“Our first-ever Super Bowl commercial will be more than just a television spot – it will create a moment that will bring fans together and give them something to collectively cheer for. It’s an unprecedented field goal attempt on live TV… so anything can happen,” he added.
FanDuel chose this year to buy its first Super Bowl commercial because more states have legalized sports betting, Sneyd told Bloomberg. FanDuel offers online sports betting in 18 states, including Ohio, which began taking legal wagers this month.
What did I get myself into…https://t.co/SYGyJDmhu1@FDSportsbook | #KickOfDestiny pic.twitter.com/VllUQZc0j2
— Rob Gronkowski (@RobGronkowski) January 9, 2023
FanDuel will also spread the word about this campaign through a series of digital and promotional activities on the ground in Phoenix during the run-up to the big game. Fans will be able to take photos with the “Foot of Destiny,” a replica of Gronkowski’s foot that will be signed by him and auctioned off after the Super Bowl.
Moreover, falls will be able to take their own shot at the “Kick of Destiny’s” on-site at the Super Bowl Experience with the chance to win $25 at the FanDuel Sportsbook at the Footprint Center.
“I spent my career catching the ball, but I always knew I could kick it and now I’ll do it live in front of football fans everywhere during the Super Bowl,” Gronkowski said. “With $10 million in free FanDuel bets on the line, I’m training every day to give fans something to root for and to watch the ‘Kick of Destiny’ live on national television.”
Rob Gronkowski in FanDuel's campaign
Gronkowski joined the FanDuel team as an exclusive brand partner in December. In addition to the “Kick of Destiny,” he will play a significant role in many aspects of the company’s business, including appearing regularly on its network FanDuel TV with Kay Adams, host of Up & Adams.
He will also make sportsbook picks and suggested bets, make appearances at newly opened retail sportsbook locations and at other top-tier FanDuel events. FanDuel will also work with him to build awareness for enjoying sports wagering responsibly.
Original article: https://www.yogonet.com/international/news/2023/01/10/65651-fanduel-announces-10m-promotion-for-firstever-super-bowl-commercial
