As we approach the first major industry event of the year, Merkur shared Monday its eagerness to take its portfolio of products to the ICE London 2023 showcase, which will take place February 7-9. The German conglomerate is “aiming to hit the jackpot” on what will be “the biggest and brightest booth display in London’s ExCeL north halls,” as the company described.
The company said it “has great expectations” for its return to ICE, where it will present its newest innovations in cabinets, game titles, multi-games, Mystery and Linked Progressive Jackpots, and the theater configuration Merkur Roulette.
Merkur Gaming will be supported by other members of the gaming family. Colleagues from Spain’s Merkur Dosniha, led by CEO Carlos Chacon, will feature three casino jackpots, an arcade-specific jackpot and an all-new G-Box selection.
Merkur Gaming's stand at ICE London 2019
The Netherlands also has its own dedicated area on the ICE booth under the Merkur brand, showing top titles for both casino and arcade applications. A recent slot performance and analytics poll conducted by Eilers & Krejcik highlighted the M-Box Trio and its multigame content as the number one performing cabinet in the survey’s featured Holland Casinos location.
Merkur’s UK subsidiary Blueprint will present its Avante Trio, Auroramax, Ultramax and Alpha Trio cabinets, each presenting their games collections “that will enthrall the home visitors to ICE, and those far beyond.”
“Blueprint, as well as being hugely successful in terrestrial gaming markets also has a high standing and reputation in the online space. At ICE, Blueprint Online will demonstrate its experience and expertise to maximum effect,” the company stated.
Merkur’s ICE headline display covers both the International and German domestic markets and features the latest Linked Progressive Jackpot attractions Link Zone, The Legend of FuLu Chen, China Charms, Solar Link and the all-new Five.
Also new is the futuristic-style Zonic cabinet that has its own area on the ICE booth, featuring the Red Pocket Jackpot and the arcade gaming title Merkur Mystery Jackpot. Added to these attractions is the presence at ICE of Merkur Roulette, an ETG presentation that will be shown in London with a theater configuration in its own special location.
Merkur eSolutions will present its eSolutions terminal that allows customers, and their customers, rapid and seamless access to value-added online services. The company’s Paylado e-wallet will also be on show, presenting what is described as the ‘easiest way to turn cash into e-money.’
Merkur Gaming - Zonic Five
Online gaming specialists edict eGaming, based in Hamburg, Germany, and with almost a quarter century’s experience, will display at ICE its Aggregator Solution that integrates various content providers into the edict platform.
“‘Cash is King’ has long been a staple description of the gaming industry and it perfectly describes the cash-handling technology of GeWeTe,” added Merkur. The specialists in cash handling technology will display a large selection of its products, including a new addition to their Cash Center range, the Cash Center Backloader.
Athanasios Isaakidis at ICE London 2020
Athanasios ‘Sakis’ Isaakidis, Merkur Gaming Chief Executive, International, said: “It is hugely significant that ICE is now back on the gaming calendar and once again in its long-established traditional format. Merkur has made great efforts to design and create a show presentation that will be something really special.”
“We appreciate what ICE was in 2020 and before the full extent of the Covid pandemic, but our expectation is not just for a show that will be ‘as good as’, it must absolutely be ‘even better than’ and that is exactly what we have all worked so hard to help bring to reality,” he added.
Isaakidis further noted the group will be represented “in all its many areas,” covering each of its markets and presenting the attractions “that we know will excite and inspire” all of its customers and business partners. “Our full team is working hard to make sure, as I said, that this is a comeback show ‘even better than’ before. We really do have Great Expectations for ICE 2023 and beyond,” he concluded.
Original article: https://www.yogonet.com/international/news/2023/01/11/65672-merkur-to-showcase-its-latest-products-at-massive-booth-display-in-ice-london
