Days away from the first major industry encounter of the year at ICE London 2023, Sportradar’s Sales Director for LATAM, Mateo Lenoble, spoke with Yogonet to provide its readers a sneak peek into the company’s plans for the showcase and its projections for the rest of the year.
“We are excited to be attending ICE London. Sportradar is ready to show its products and services,” the executive stated. Among the selected products for the showcase, the company is exhibiting its Computer Vision – Table Tennis demo, as well as its Managed Betting Services, and its fan engagement tools, including AV and ad:s solutions.
“At ICE, Sportradar will be set up in its usual location at stand S1-140. This year we have extended our space in order to demonstrate some of our dynamic products and services. Therefore, we expect to attract the industry’s thought leaders and innovators in this incredible opportunity for us to meet clients, network and share ideas with our peers,” Lenoble added.
Among its highlights for the expo, the company is showcasing its ad:s technology which, according to Lenoble, can benefit online casino operators and the iGaming industry more broadly.
“The marketplace is increasingly competitive and whilst there are thousands of casino games available to punters, most operators tend to only promote the same half a dozen titles to their customers because it’s nearly impossible to personalize advert creative at scale,” he noted.
As a data-driven marketing performance platform that uses technology to automate media buying to ease the burden on digital marketers, this solution provides operators “with the means to deliver personalized, highly targeted advert creative at scale across social media platforms like Facebook and Instagram.”
The executive described it as “a game-changing solution” that helps improve engagement with customers and broaden audience reach. “In addition to the paid social media service, our core programmatic advertising solution can provide casino operators with a means of efficiently and effectively acquiring new customers,” Lenoble notes.
This solution was initially launched to market in 2019 with its focus on sports betting. But the company has since developed the solution and tailored its capabilities to meet the needs of casino businesses as well.
“Bettors are generating more positive revenue for clients that actively use our services. So, the quality of the customers acquired through ad:s is high. Our ad:s service is continually evolving and I’m excited about the benefits and efficiencies it can drive for marketers within the casino space,” the executive stated.
The company’s technology and services are available to customers in all markets it serves, a continually growing list. “I’m leading in Latin America and I will always be available to clarify any doubts about our services in the region,” Lenoble explains of his participation at ICE.
As expected, the new year is bound to bring about new technologies and trends. Sportradar’s Sales Director of LATAM assured the company believes that massive secular tailwinds are currently driving the growth of the industry and, as a company positioned at the center of this ecosystem, it “will continue to focus on developing innovative products and delivering high-value solutions” to solve customer problems.
The company will also further leverage its relationships with leagues, operators and media companies during the current year to create “an amazing world of sports fans,” as well as support the goals of its industry “related to establishing a betting environment that is easier for fans to access and more exciting and engaging to experience.”
In addition to ICE London, Sportradar will also be present at all the main events in the sector, says Lenoble, including GAT Colombia next month.
