Aristocrat‘s Anaxi subsidiary and iGaming and sports betting operator Caesars Sportsbook & Casino have announced a strategic partnership to deliver Aristocrat’s online Real Money Gaming titles and brands to Caesars’ online casino customers.
As part of Aristocrat, Anaxi brings “an extensive catalog of world-class digital and mobile products anywhere, anytime” to the iGaming industry. “With the growing talents of its global content studios and Customer Experience Solutions (CXS) team, Anaxi is enhancing the way players and patrons connect from their mobile devices to the casino floor seamlessly,” the company says.
Cath Burns, Executive Vice President of Anaxi, said: “Our commitment to both guest and operator entertainment experiences are at the heart of everything we do, and great partnerships of this kind are the driving force in continuing to move our industry innovations forward. We are excited about this collaboration as Anaxi brings iconic titles to the Caesars empire.”
In North America, Caesars Sportsbook & Casino has an online casino presence in New Jersey, Michigan, Pennsylvania, West Virginia & Ontario. The new partnership with Anaxi adds to Caesars’ online casino game library and builds on the commitment “to providing an elevated gaming experience to its customers.”
Matt Sunderland, SVP of iGaming at Caesars Sportsbook & Casino, commented: “World-class content is synonymous with Aristocrat, and we’re excited to be an early adopter of the Aristocrat content with Anaxi. Coupling this new content with our exciting and innovative platform will provide players with the best experience available in the industry.”
Anaxi officially launched its brand at G2E in October 2022, with the aim to create “a destination where players can enjoy the excitement of online real money and gaming with confidence showcasing world-class content via one seamless experience.” Anaxi will launch several Aristocrat titles on Caesars Sportsbook and Casino in 2023.
Original article: https://www.yogonet.com/international/news/2023/03/03/66322-aristocrat-39s-anaxi-inks-deal-with-caesars-sportsbook-to-provide-its-igaming-content-in-north-america
