Dallas-based betting platform provider SB22 has named Keith Wall as Strategic Advisor. The former VP of Sports Betting Commercial at FanDuel holds over 15 years of industry expertise and will work closely with the company’s executive team as the start-up rolls out its products and services in the US and international markets.
John Asher Thompson, CEO at SB22, said: “As SB22 continues to roll out its sports betting platform and related offerings, Keith’s experience, key relationships, and strategic insight will be instrumental in helping us reach our goals. Also of critical importance, given our emphasis on culture and integrity, is the fact that Keith is a person of utmost character and sterling reputation. We are fortunate to have him.”
Vladimir Jovanovic
Meanwhile, Vladimir Jovanovic, Chief Operating Officer of SB22, commented: “Having worked closely with Keith since 2018 and successfully launching numerous sports betting operations throughout the US, he makes a fantastic addition to the SB22 team with his ability to strategically plan and execute.”
SB22 describes itself as “a fully immersive betting and transactional platform” that does not rely on any legacy technology. The start-up offers a range of sports betting solutions and related tech to operators including their GLI-33 certified omnichannel platform with AI-driven promotional capabilities.
For his part, Vik Shrestha, Chief Commercial Officer at SB22, stated: “We are honored to have Keith Wall join SB22 as a strategic advisor. His global experience in the sports betting industry, combined with his track record of success, will be invaluable to our team as we continue to grow and expand our business.”
Of his appointment, Wall said: “I am thrilled to be joining the SB22 team at such an exciting time for the company. SB22 has already established itself as one of the most innovative sports betting companies with multiple industry-first solutions, and I look forward to helping them continue to grow in this dynamic industry.”
Original article: https://www.yogonet.com/international/news/2023/03/07/66342-betting-platform-sb22-names-former-fanduel-exec-keith-wall-as-strategic-advisor
