Sports technology provider Sportradar has integrated its ad:s technology into messaging app Snapchat. The move is set to create “a new channel for betting operators to engage and acquire customers” by using Sportradar’s paid social media advertising service.
Expanding the ad:s paid social media advertising solution to Snapchat allows Sportradar to connect sportsbook operators with customers amongst the app’s audience of 375 million active daily users and over 750 million monthly active users, notes the firm.
“Snapchat’s advanced age and location targeting capabilities guarantee that only legally qualified audiences are reached,” according to Sportradar. “Snapchat is an important addition to the ad:s portfolio due to its popularity in mature territories such as Western Europe, as well as in the United States, where sports betting is a growing market.”
Developed specifically for the sports betting and iGaming industries, Sportradar’s ad:s paid social solution uses artificial intelligence to provide operators with “a deeper understanding of their customers” and the means to serve personalized adverts to individuals across Snapchat’s ad offerings.
Using data-driven automation and programmatic technologies, ad:s instantly generates millions of advert creatives and highly targets their delivery to sports bettors of legal age on social media, enabling them to provide “the right message to the right customer at the right time.”
Florian Geheeb, Global Director of Advertising Sales at Sportradar, said: “More than three billion people worldwide actively engage with social media each month, so operators are increasingly turning to paid social advertising to boost their acquisition campaigns as it’s a great tool for targeting defined customers.”
“By integrating our industry-specific advertising solution into Snapchat, one of the world’s most consumed and strategically important social media platforms, Sportradar is unlocking a new channel to optimize the marketing performance of sportsbook operators.”
Ross Hartnett, Manager of Real Money Gaming at Snap Inc., said: “We’re delighted to have Sportradar’s proprietary ad:s paid social service integrated on Snapchat. This partnership will provide the Real Money Gaming operators the opportunity to dynamically reach millions of sports fans of legal gambling age in legal locations with unique creative, real-time game stats, betting odds and more.”
“By combining Sportradar’s industry expertise with Snapchats advertising products, we look forward to continuing to innovate unique user experiences for operators and Snapchatters.”
Features of Sportradar’s ad:s paid social media advertising service include campaign management, measurement tools that optimize performance in real-time, and automated creative production featuring the latest sports fixtures and betting odds.
“Sportradar adheres to the highest standards of socially responsible advertising across its ad:s service, with all campaigns complying with necessary regulations,” points out the company. The platform has the ability to target all adverts to reach only social media users of legal gambling age and Sportradar encourages all of its clients to remove identified ‘at-risk’ individuals from their paid social activity.
Original article: https://www.yogonet.com/international/news/2023/03/29/66637-sportradar-integrates-its-ads-social-media-advertising-service-into-snapchat
