Virgin Hotels Las Vegas, part of Curio Collection by Hilton, announced it has been named the official entitlement sponsor of the East Harmon Zone at the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX.
As the latest event partner for the race, Virgin Hotels Las Vegas will take over the East Harmon Zone, complete with live entertainment and fan activations.
Lia Rispoli, Senior Vice President of Resort Operations & Asset Management for JC Hospitality, commented: “We are excited to help create truly unique fan experiences in the East Harmon Zone for the race in November. Virgin Hotels Las Vegas is thrilled to be part of this historic event, and we look forward to a continued partnership with Las Vegas Grand Prix, Inc.”
Emily Prazer, CCO of Formula 1 Las Vegas Grand Prix, said: “Given its proximity to the East Harmon Zone, we couldn’t pass up the opportunity to partner with Virgin Hotels Las Vegas to curate programming and build an energetic environment for our fans in the East Harmon Zone.”
“The talented team at Virgin Hotels Las Vegas are experts in creating memorable moments, and together, we will create the ultimate fan experience,” she added.
From the East Harmon Zone, fans can take in the spectacle of the start and finish line and all the high-stakes drama as drivers jockey for position through the first two corners. Room and ticket packages will be available on Virgin Hotels Las Vegas website at a later date.
Last month, Richard Bosworth, the public face of the ownership group that developed Virgin Hotels Las Vegas stepped down as CEO of J.C. Hospitality.
Bosworth put together and served as the managing partner of the ownership company, which includes Richard Branson’s Virgin Group that acquired the former Hard Rock Las Vegas on Paradise Road and Harmon Avenue for $500 million in 2018.
He then oversaw more than $200 million in redevelopment, which led to the 1,500-room resort’s opening in March 2021. Bosworth will continue to have an ownership stake in the resort, points out The Nevada Independent.
