The NHL Alumni Association (NHLAA) has partnered with Entain Foundation U.S., the United States-facing coordination arm of Entain’s global corporate social responsibility initiatives, to promote responsible gambling for hockey fans.
The Entain Foundation will become the official responsible gaming partner of the NHLAA organization, dedicated to advocating for former NHL players, with the partnership expected to last for three years.
Entain’s CSR arm will provide support to the NHLAA’s health and wellness programs, while also offering its responsible gambling education programs to all NHLAA members. The partnership is aimed at promoting responsible gaming practices and educating sports fans on the potential risks associated with sports betting.
Glenn Healy, President & Executive Director of the NHL Alumni Association, said: “We look forward to using the collective voice of our NHL Alumni members, each of which have paved the way for the game we love today, to champion safe gambling practices for all.”
Healy also noted that the NHLAA is aligned with the foundation’s vision of promoting responsible gaming research and education tools to sports fans, and remarked the NHLAA is “proud” to be partnering with Entain.
Martin Lycka, Entain
Martin Lycka, Entain’s Senior Vice President for American Regulatory Affairs and Responsible Gambling and Trustee of Entain Foundation U.S., said that as sports betting continues to grow in popularity throughout North America, it is crucial that educational efforts are expanded.
He added that the new partnership reflects this importance and will ensure that NHL Alumni and fans can gain access to impactful, educational programs on how to avoid gambling harm and stated “Entain Foundation U.S. is proud to support the NHL Alumni Association and its members.”
Under the partnership, an educational program will be developed between the NHLAA, Entain Foundation U.S., and Wager Score.
Wager Score is a patented technology that uses data-driven insights to allow bettors to share affordability data to guide their gaming experience. The program is aimed at helping sports fans make informed decisions and avoid excessive gambling.
Entain Foundation U.S. and Wager Score recently launched a pilot program for gambling affordability checks in Ontario, which requires bettors to submit documentation confirming their financial stability before placing bets. The program may be incorporated into the NHLAA partnership to ensure that NHL Alumni and fans have access to safe and responsible gambling practices.
Original article: https://www.yogonet.com/international/news/2023/05/05/67034-nhl-alumni-association-partners-with-entain-foundation-to-promote-responsible-betting-for-hockey-fans
