The gaming industry outlook in the region is constantly being updated as a result of the progress of new technologies and the much-needed implementation of regulations in a market that is in constant growth. In an interview with Yogonet, Edson Lenzi, Director of Paybrokers, talked about these issues, with emphasis on Brazil‘s situation and its path towards gambling regulation.
From your role at Paybrokers, what is your view of the gaming industry in the Latin American region, and what role would you like Paybrokers to play in it?
The gaming industry as a whole in Latin America, and especially in Brazil, is constantly changing. The impending regulation will bring more management and security for gamblers in general. Paybrokers has an excellent market share in Brazil, and as an instant payment specialist, the company is targeting other Latam markets, as well as being able to serve the market that will be regulated in Brazil.
Paybrokers has ventured as a sponsor in several sports activities, specifically in Brazil. What is the company’s vision regarding this commercial strategy? Do you plan to replicate it in other countries?
The consolidation of the Paybrokers brand was intended for sports sponsorships, making our PSP’s brand even better known nationally and internationally. The strategy for making our brand known is to confer credibility at the time of payment and/or withdrawal and consequently increase customer conversion for our merchants. We have noticed a good response from the public in relation to this strategy, which has generated good results.
Additionally, Paybrokers also seeks to be a sports partner, encouraging the practice, development, and promotion of sports, as we recently did when we became the main sponsor of the American Football League in Brazil(BFA). As we continue to develop new markets, we will make similar investments in branding and operator enhancements.
Speaking of Brazil, what exactly are your expectations regarding the betting regulation starting to emerge in the country?
The regulation of sports betting is a topic that has been the subject of debate over the last few years since the approval of Law 13,756/2018. We understand that regulation will bring more security to this market, both for operators and bettors. We have AML (anti-fraud) and self-exclusion systems in place, among others, already duly implemented in the system.
Edson Lenzi, Director of Paybrokers
Recently, Paybrokers, together with Skilrock, won a bid to become a supplier of the Paraná State Lottery (Lotepar). What can you share with us about this project? Do you plan to replicate the model for other businesses?
Paybrokers has been looking to expand its operations also in the state lottery market. Following a decision of the Federal Supreme Court (STF), the states and the Federal District are now recognized as having the prerogative to institute their own lottery games and fixed odds sports betting operations.
In this context, Paybrokers, together with Skilrock, won the bidding procedure to provide instant payment and lottery activity management services for Lotepar. The next step will be for Lotepar to open a new bidding procedure to grant licenses to operators that will be able to offer its lottery games in the State of Paraná. Paybrokers is proud to say that, together with Skilrock, it will participate in this important milestone in state lotteries. We intend to replicate this same model in other states, but it depends on how each state intends to do it.
A vital point for the expansion of this industry is the role of the different players in the promotion of Responsible Gaming; how does Paybrokers position itself regarding this important issue?
Paybrokers adheres to a broad compliance and anti-money laundering program that encompasses several codes of ethics and conduct applicable to its employees and clients. We understand that responsible gaming practices are complementary to these policies already adopted by us and are essential for the effective regulation of the sports betting market in Brazil. We are actively working with our merchants, limiting values, age, and number of transactions, among other filters that we consider pertinent.
What measures has Paybrokers taken to promote responsible gaming?
Paybrokers has a compliance regime whereby the onboarding of new clients is carried out in accordance with internal and international compliance standards. In this situation, a full due diligence procedure is carried out on new clients, which includes verification of adherence to responsible gaming programs by our clients.
We are in ongoing discussions with international mechanisms to develop a code of standards for the industry, which will bring more security and social responsibility to players and, consequently, indirectly to the operators themselves.
Paybrokers is set to attend the Brasilian iGaming Summit
Starting next June 14, the Brazilian iGaming Summit (BiS) will be held. What are Paybrokers’ expectations for this important regional meeting? What will attendees find at the company’s stand?
Our expectation is that the event will be even bigger this year, mainly due to the union of SiGMA with BiS, two brands of great importance in the segment. For this reason, we invested heavily in our presentation and in our booth to ensure that the presence of Paybrokers stands out during an event of this magnitude.
As our focus has always been Brazil, for us this is the most important event of the year, since all the components of the sector will be here and will be very well received by our team, knowing our unbeatable conditions, in addition to the state-of-the-art technology we offer to our clients.
Original article: https://www.yogonet.com/international/news/2023/05/29/67316–34the-impending-regulation-in-brazil-will-bring-better-management-and-increased-safety-to-bettors-34
