The Football Association of Montenegro (FSCG) and Meridianbet have announced a new partnership through which the sports betting operator will become an official sponsor of the Montenegrin association.
The sponsorship agreement was signed in the House of Football by Dejan Savićević, President of the Football Association of Montenegro and former European footballer; and Jovana Klisić, Executive Director of Meridianbet Montenegro. The deal will run through to the end of 2024.
The partnership represents a major advancement in a relationship between the brand and Montenegrin football that began last year, when Meridianbet started sponsoring the First Montenegrin Football League.
On this occasion, Savićević expressed his delight with the extended collaboration. “We are immensely honored to have the support of Meridianbet, a company with regional and international credibility,” he said. “We are glad that Meridianbet recognized the mutual benefits of this partnership, which we look forward to taking to even greater heights.”
He further praised the timing of this agreement, emphasizing the significance of the upcoming period for the “brave falcons.” He stated: “With Meridianbet on board, the FA and our ‘falcons’ have gained a top collaborator and teammate. The following years will prove the value of this partnership.”
Jovana Klisić highlighted the importance of Meridianbet’s cooperation with FSCG and noted: “The signing of this contract marks a major leap forward, paving the way for a prosperous partnership.”
“As a company recognized as a leader in sports betting and gaming throughout Southeast Europe, this sponsorship will massively improve the quality of Montenegrin football as well as our reputation for being the region’s top sports sponsor.“
Meridianbet will be present at all official competitions, including domestic leagues and national teams, while also aiding in the development of infrastructure, sports facilities, and youth programs, the brand said in a statement.
Klisić concluded, saying: “Our goal is to contribute to the growth of Montenegrin football and to build a strong foundation for future successes together.”
Both Meridianbet and FSCG have noted that they are eagerly anticipating their journey “towards shared success,” the increased popularity of football in Montenegro, and the achievement of common goals in light of the country’s ongoing EURO 2024 qualifying campaign.
Original article: https://www.yogonet.com/international/news/2023/06/21/67618-meridianbet-named-official-sponsor-of-the-football-association-of-montenegro-fscg
