Global gaming brand FBM continues its expansion in different regions of the world, including a remarkable debut in the United States. Both in physical and online casinos, through its digital division FBMDS, the company closely follows the development of its active markets and expects to close the year with new launches and additions to its product portfolio.
Yogonet spoke exclusively with Vitor Francisco, Director at FBM, to discuss the company’s most recent achievements, as well as the current scenario and plans for the coming months. The executive outlined some points of its expansion strategy, which includes ‘interpreting the evolution of the market and anticipating new trends.’
What is the company’s assessment of what has been achieved so far this year? How has the market responded to the most recent launches of FBM and FBMDS?
The balance of this first semester is positive. FBM Group broke into the US market, launched new products, and continues to expand its presence in both the land-based and online casino universes.
We are achieving fantastic acceptance of the latest products delivered by FBM and FBMDS. In the land-based universe, our slots from the Easy$Link, Eternal Kingdom Link, and Jin Qián Link collections continue to expand in Mexico, while Easy$Link titles are making a brilliant debut in the United States.
In the digital universe, FBMDS continues to offer new localized, customized, and attractive products. The recent launch of a new generation of table games with Top+Plus and the rollout of Bailão Junino, a slot carefully designed to connect the traditions, culture, and entertainment desires of Brazilian players, are two examples.
Do you plan to launch new products or solutions in the near future?
Yes, FBM Group has an intense roadmap for the coming months and we will certainly close 2023 with new games and solutions added to our land-based and online product portfolios.
Which FBM markets do you consider key or priority markets for the company’s growth strategy? What are your expectations for the Latam region?
In FBM Group we make sure to follow closely the evolution of each of our active markets, but for 2023 we can say that some countries require special attention in the digital and terrestrial segments.
The United States and Mexico are the priorities for the land-based segment. In the online universe, we are attentive to emerging opportunities, but our main objective is to expand FBMDS’ presence in the Latin American region and strengthen our impact in European markets.
What strategies do you think can be developed in a sector that continues to grow and where competition is also increasing?
The recipe for FBM’s successful journey in this competitive industry is the perfect alliance between innovative and high-quality products with dedicated customer service. This may seem very simple as a concept, but delivering it on a day-to-day basis is a big challenge.
To remain among the best players in the global casino industry, FBM works hard to establish close relationships with each customer, interpreting the evolution of the market and anticipating new trends. All this while the brand offers excellent casino products for the online and land-based universes.
By masterfully executing this plan, we ensure that we add value to casino portfolios and deliver memorable gaming experiences to players by meeting or exceeding their entertainment wishes.
What industry events do you plan to attend this year?
The agenda for the second half of the year is full. FBM is preparing a new presentation within the U.S. land-based trade show calendar for August, which we will announce in the coming weeks.
We will also be attending SBC Summit Barcelona with FBMDS in September, and we will close 2023 with both brands presenting several new products in outstanding participation in G2E Las Vegas, scheduled for October.
