iGaming brands have leveraged the capabilities of Affilka by SOFTSWISS to draw in over 10 million new players through affiliates in H1 2023, according to a new recap by the iGaming affiliate management and tracking software unit of SOFTSWISS.
Sharing the product performance results derived from the data spanning 240 Affilka’s clients, SOFTSWISS said over 43,700 new affiliate accounts were registered in the first half of this year, constituting a significant quarter of all affiliate accounts ever recorded in the platform’s operational history since 2018. This figure showcases almost 2.3 times growth over the corresponding period of the previous year.
The rise in new affiliate accounts has catalyzed an even more rapid expansion in new player registrations. When comparing the first halves of 2023 and 2022, this indicator has surged by over 2.4 times.
The number of clicks on referral links has demonstrated the most impressive growth among all Affilka’s indicators, surging by 8.7 times between H1 2022 and H1 2023. Over 991 million clicks were registered on referral links in the first half of this year.
“This surge occurred both due to the increase in the number of affiliate partners and the advancement of the brands powered by Affilka. Operators grow, enter new markets, and try to work with new types of traffic and new affiliates,” explains Anastasia Borovaya, Head of Affilka by SOFTSWISS.
Shifting the focus to the financial performance indicators of Affilka, affiliate gross gaming revenue (GGR) increased by 79.2%. Concurrently, the player deposit amount and affiliate payments both surged, expanding by 90.4% and 60% respectively.
“In our commitment to maintaining a traditionally high level of service, even with a growing number of clients and their affiliates, we have expanded our team almost by a third over the past year,” Borovaya said.
“As for now, we are engrossed in expanding the traffic reporting scope, which involves providing in-depth analytics regarding clicks. The Affilka team is working on further enhancing our commission constructor, despite it having already established itself as the market’s most adaptable option.”
Affilka by SOFTSWISS is set to participate in the upcoming SBC Summit Barcelona 2023, joining the SOFTSWISS lineup. At stand CG58, the Affilka team plans meetings with their current partners, potential clients and B2B platform providers.
Original article: https://www.yogonet.com/international/noticias/2023/08/31/68556-affiliates-brought-in-10-million-new-players-in-h1-2023-affilka-by-softswiss-recap-shows
