Online sports betting and gaming operator Betway has been named the Official Betting Partner of English Premier League club Arsenal’s men’s team.
The new partnership will see global activations and exclusive content delivered across all social media platforms. Betway’s branding will be featured on advertising boards at the 60,000-capacity Emirates Stadium in all domestic matches in the Premier League, FA Cup and Carabao Cup, granting Super Group’s brand worldwide visibility.
Anthony Werkman, CEO of Betway Group, said: “Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, I am absolutely thrilled to announce our new partnership as the Official Global Betting Partner of English Premier League side, Arsenal.
“We’re excited to work together to deliver great content and experiences for Arsenal’s huge global supporter base and Betway will also be working with the club to ensure the partnership follows industry marketing protocols and important responsible gambling practices.”
The multi-year agreement is the latest addition to the brand’s football portfolio, alongside deals in the English Premier League with West Ham as Principal Partner and Brighton as Official Global Partner; as well as deals with clubs in Spain’s La Liga and Germany’s Bundesliga. Beyond football, Betway has sponsorships in an array of sports that include the NBA, NHL, Tennis, Cricket and Horse Racing.
Werkman added: “We have strong connections to North London with an office based there, so it will be great to see the Betway brand around the Emirates Stadium. We look forward to supporting them on their journey both domestically and in Europe in this season and beyond.”
Juliet Slot, Chief Commercial Officer at Arsenal, said: “We are pleased to announce Betway as our Official Global Betting Partner. It is the latest of a number of global brands to join our family of partners in recent weeks, a further sign of our commercial strength as a club. We are excited to work with Betway to bring more experiences for our supporters across the world and promote responsible gambling.”
The new agreement follows Betway’s designation as the official betting partner of the National Bank Open presented by Rogers in Toronto last month, which added another sports event to the brand’s array of global tennis sponsorships.
Betway has forged partnerships with 12 tournaments on the ATP Tour, including the Miami Open, Rio Open, and Hamburg European Open, aiming to strengthen its ties within the tennis community.
Original article: https://www.yogonet.com/international/news/2023/09/01/68596-betway-named-arsenal-39s-new-official-betting-partner-in-multiyear-agreement
