Global gaming group Novomatic has confirmed its presence at this year’s Global Gaming Expo (G2E), set to take place at The Venetian in Las Vegas from October 10th – 13th. The company will be present at Booth 1250 and has revealed plans to launch new products and solutions at the expo, as well as showcase pre-existing best-sellers.
Ahead of the event, Yogonet held an exclusive interview with Novomatic executives Thomas Schmalzer, VP of Global Sales / VP of Product Management Novomatic AG; and Rick Meitzler, CEO of Novomatic Americas. Schmalzer and Meizler shed light on what the attendees can expect from Novomatic’s booth and the company’s areas of focus at this year’s event.
Could you provide us with an overview of Novomatic’s presence and involvement at this year’s G2E event? What products and solutions does the company plan to highlight at the expo?
Rick Meitzler: It is with great pride that we unveil the future of Novomatic gaming innovation at this year’s G2E in Las Vegas. Our team has created exceptional, unprecedented entertainment experiences, and their commitment to redefining what gaming entertainment means is evident in every detail of what you will see.
We have poured our dedication into crafting an all-new, fresh, and inspiring look and feel from the booth to the individual products that will captivate players and customers alike. When you step into our Emerald Isle-themed gaming world, you’ll be greeted by unparalleled technology, exciting gameplay, the best team in the business, and a dedication to design excellence. The products at this show are a testament to our pursuit of performance and innovation.
Novomatic's stand at G2E 2022
Thomas Schmalzer: The G2E gaming show is a great opportunity for industry decision-makers to experience the varied and broad diversification of Novomatic’s product portfolio, not only for international markets and segments but also for the different sectors of the US gaming industry and Latin America.
We invite all G2E trade show visitors to visit the Novomatic booth and see for themselves that they can truly find complete gaming solutions from a single source with this comprehensive offering.
What specific objectives and goals is Novomatic aiming to achieve at the event? Are there any particular themes or focal points that the company intends to spotlight during its presence at G2E this year?
Meitzler: Novomatic Americas presents a product pipeline that offers operators products that deliver, with a special focus on new progressive links and VGT games in stunning cabinet hardware. The DIAMOND X, currently Novomatic Americas’ most powerful device, is the focus of the product showcase for US markets with two impressive versions, DIAMOND X 1.55J and DIAMOND X 2.32.
Schmalzer: Visitors from international markets can also look forward to an exclusive new cabinet series, which will be unveiled in Las Vegas with an exceptional game presentation for the upscale segment. Discerning operators know that every player deserves to feel like a V.I.P.
Launching at the G2E in Las Vegas, Novomatic will present a sophisticated new product line aimed at the premium player segment – and, of course, at operators who want to show their appreciation for the premium player with a corresponding top-class gaming entertainment offering.
Another special premiere at the G2E will be the presentation of the innovative NOVOVISION casino management system which has been awarded as ‘Best CMS/Software Product’ at this year’s European Casino Awards in London.
AI will be in the spotlight during the event. Does the company currently leverage this asset in its processes and products?
Meitzler: As a technology-leading company in the gaming and betting sector, Novomatic has always had a positive attitude toward new technological developments. This also includes dealing with the various possible applications of artificial intelligence (AI) and AI bots. Digitization offers enormous opportunities for business and society but we need a responsible approach to the technical progress that is driving digitization.
Novomatic is currently working on a group roadmap in order to create uniform framework conditions within all companies of the Novomatic Group so that safe use in a professional context can also be ensured for future developments in the field of AI.
Novomatic was shortlisted as Sportsbook Supplier of the Year at this year’s GGA. What explains this nomination, and how would you describe the company’s current position in the competitive sports betting market?
Schmalzer: We were very excited about the nomination as ‘Sports Betting Provider of the Year’ at the Global Gaming Awards. The all-new NOVOMATIC ActionBook Edge 1. 43J will unveil the future of sports betting kiosks at G2E: more action, more betting, more options, and a design that blends effortlessly into any environment.
With dimensions that make it the perfect addition to any sports betting environment, ready to perform with state-of-the-art graphics display and lightning-fast processing for seamless betting, this new sports betting kiosk perfectly complements the NOVOMATIC ActionBook Compact 1.27 tabletop kiosk and the dual-screen version, NOVOMATIC ActionBook Plus 2.27.
What other industry events does the company plan to attend in the near future?
Schmalzer: European operators can certainly look forward to the BEGE 2023 in Sofia in November, and moving on from then, everybody in the gaming industry knows that post-G2E is pre-ICE!
