Canadian betting and media company Rivalry has released Cash & Dash, a new original and exclusive casino game. The business noted that the game was developed by its in-house games team, and that ‘the fast-paced’ title blends elevated graphics, unique gameplay, and original IP to adapt the online casino experience “for the next generation of bettors and their unique entertainment preferences.”
“Online betting is still far behind other forms of entertainment from a product standpoint,” said Steven Salz, Co-Founder and CEO of Rivalry. “We see a growing opportunity to create betting products that are strikingly fun, interactive, and engaging, and our original games are a big step in that direction.
“Cash & Dash, Rushlane, and other original games we currently have in development, continue to build on a unique betting experience exclusive to Rivalry that differentiates our product at a time when most sportsbooks look and feel the same.”
Cash & Dash is a 3D game where players must infiltrate a high-security bank and avoid a series of booby traps to steal the treasure and escape. Players bet the desired amount at the beginning of each round with multipliers that increase their winnings as they successfully navigate further into the secured building. Cash & Dash also features an array of Rivalry’s original IP as playable characters and more, “further bridging product, marketing, and brand across the company.”
Rivalry says that as a live-service game, Cash & Dash offers players a dynamic gaming experience where additional content and rewards include new playable characters, custom maps, and consumable items, with more features to be released through future updates and expansions. The operator will also host limited-time events in collaboration with its creator partners to drive awareness and player engagement.
“Cash & Dash is a first-of-its-kind title that merges online casino betting with modern video game studio development and gameplay,” said Andre Nogueira, Senior Product Manager, Games, Rivalry. “We’ve incorporated tried-and-true mechanics from the games industry to add a layer of entertainment value to the casino experience that resonates with our Millennial and Gen Z audience.”
The company further notes that Cash & Dash was developed by its team of game developers, designers, and motion artists with experience producing video games for publishers and studios including Xbox, Nintendo, Ubisoft, and more. Rivalry says it will continue investing in video game development and producing more first-party games “that build on the on-site entertainment experience and create an online betting product unique to the company.”
Cash & Dash is available on desktop and mobile in select regions and will soon roll out to all of Rivalry’s markets globally.
Original article: https://www.yogonet.com/international/noticias/2023/09/28/68970-rivalry-releases-new-original-heistthemed-casino-game-cash-dash
