The authorities of Yogonet Gaming News have signed a strategic partnership agreement with its peer BNLData, as a first step in its expansion in the Brazilian territory.
Thus, the first news portal in Latin America joins forces with the pioneer of gaming information in Brazil, both with over 20 years of experience in the market and great international prestige.
BNLData is one of the most important national news sites, led by the renowned journalist Magnho José, who is also president of the Brazilian Institute of Legal Gaming (IBJL).
Under the agreement, the Brazilian portal will channel all its exclusive information on the growing local market through the three editions of Yogonet, while Yogonet’s Spanish, English, and Portuguese portals will have access to exclusive information for their readers, in preparation for the launch of the new Yogonet Brasil edition.
Meanwhile, Yogonet will work with BNLData on the development of local and regional content, research, interviews, and analysis, always respecting the editorial line of both media, which have been internationally recognized for their journalistic rigor and professional respect.
This partnership follows the launch of Yogonet Brazil, the Argentine production company’s third news media. “The importance of Brazil as a global market is undeniable, we know that it is one of the industry’s focal points, and for years we have been analyzing the possibility of reaching its operators and executives with a new news product,” explained Diego Fiz, director of the production company responsible for Yogonet International and Yogonet Latin America.
“Unfortunately, legalization was postponed countless times, and that forced us to postpone its development, but we understand that now is the right time to move forward. After several months of work, and with an outstanding team of local journalists, we are ready to reach the Brazilian reader
“Although we are still waiting on a regulatory framework for Brazil, we understand that the market has matured sufficiently and offers a wide development, large international events, and has the presence of a huge number of global operators,” added Pablo Zuppi, director and partner of Yogonet S.A.
“Given this scenario, we have worked hard in the last few months on that original project, and today we are presenting our Yogonet Brazil. The possibility of working with Magnho José and his team at BNLData is, without a doubt, a great opportunity for Yogonet: we want to add the most extensive local information to our regional content, and we are eager to begin this journey together with them.”
“For the past 20 years, BNLData has had an informal partnership with Yogonet. This new stage begins with the strategic partnership of content exchange between the respective publications, the ones who stand to gain will be the readers of both parties, who will benefit from credible and exclusive content. Excellence will continue to be the main asset of the news portals. Welcome Diego Fiz and Pablo Zuppi to the Brazilian market,” commented Magnho José, editor of BNLData and president of IBJL.
‘We are delighted to partner with an organization that shares our commitment to journalism in the gaming industry as we work towards a safer, more sustainable and legal sector. We know that this agreement will be of great benefit to both groups, and we are committed to leveraging our extensive network to promote BNLData’s proposition around the world,” the executives of Yogonet added.
“Their work deserves to be recognized at a global level, and their contribution will help us to establish in Brazil a new information proposal, complementary to the sites already imposed in the market (BNLData, GMB Games Magazine Brazil, iGaming Brazil), and with whom we maintain the best personal and professional relationship.”
