BetMGM UK, MGM Resorts’ newly launched iGaming and online betting brand in the UK, has announced its partnership with former jockey and ITV and Racing TV pundit Megan Nicholls, who is joining the brand as its racing ambassador.
With over 110 career wins behind her and a life-long affiliation with the sport, BetMGM UK says Nicholls brings “exceptional horse racing knowledge and passion” to the brand. She joins as the brand’s UK racing ambassador, having established herself as an influential personality in the sport and amongst horse racing fans.
As part of her role, Nicholls will be sharing her thoughts weekly on the key meetings in the racing calendar exclusively on BetMGM channels. Racing fans will get the scoop on Nicholls’ top tips, giving BetMGM’s customers the inside track every week, a press release notes.
Commenting on her new role, Megan Nicholls said: “Racing has given me some of the most amazing days of my life and I’m excited to share the passion I have for it with BetMGM’s customers and horse racing fans more widely.
“I have big ambitions as I grow my media career and I feel that really aligns with BetMGM’s vision to be the biggest and best. We have a lot of fun ahead of us and I am so excited to be a part of the team!”
Sam Behar, UK Director at BetMGM UK, said: “Megan is a perfect fit for the BetMGM UK brand, with heaps of passion, talent and knowledge to share with our customers.”
“Her experience as a jockey and pundit means she knows how to both entertain and inform a horse racing audience. It was a no-brainer to ask Megan to be our racing ambassador, and we’re looking forward to getting started.”
BetMGM’s partnership with Nicholls follows the brand’s launch of its first advertising campaign for the UK last month, featuring stand-up comedian, actor, and Hollywood celebrity Chris Rock. UK consumers will encounter the campaign across live sports, TV, out-of-home, digital, radio and social.
Original article: https://www.yogonet.com/international/noticias/2023/10/09/69109-former-jockey-and-itv-racing-pundit-megan-nicholls-joins-betmgm-uk-as-racing-ambassador
